LINE OF THE WEEK
“One world was not enough for two
Like me and you.” Wilde

LINE OF THE WEEK
“Her own thoughts and reflections were habitually her best companions.” Austen

ACTIVATIONS, SCRIPT & COPY

EMINENTE - RUM



Eminente takes 7 years to reach perfection but it’s gone in a moment.
No person can be perfect, but the moments in our lives could be.
Eminente - moments, perfected.




Berghs brief

Aged rum for the young


The challenge from LVMH was to make an impact in the saturated drinks market and speak directly to our target audience: the ‘renegades’ are frenetic swipers and dreamers who are hungry for good times. 
Art Direction: Justine Jeauffroy


GAMIFICATION ACTIVIATIONS














POLAROID OUT OF DOOR


An interactive street-level outdoor campaign. When the poster detects a person nearby it will begin a 3 second countdown. The person will have 3 seconds to pose in front of the screen for a picture. Technology will assess if there is anyone in the frame or if they are facing the camera. If the picture has someone in it, facing the right way, it asks if you want to print the branded polaroid.

We didn’t include the bottle of rum on the out of door images due to issues around underage people or people with addictions being confronted by alcohol. 




THE POLAROIDS






LONG-FORM CINEMA


At first we see stuck people. Boredom. Then our film urges our cast forward in a frenetic, visceral race towards good times. Hedonistic, Euphoria-style action paired with pulsating, heavy bass makes the audience feel like they’ve just been on a rollercoaster.



IMOGEN COMRIE


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