ESTRID

Personal project

How do you show smooth?

Estrid claim that their razors are the smoothest shave - leaving your skin without any bumps or rashes. 

I created this image to show people, in a visual and arresting way, that Estrid makes a real difference to your skin post-shave compared to traditional razors. 

Their aesthetics are colourful and bright, therefore I think the images of sweet food really work. I want to build on this format using other sweet foods, using the tagline -

The smoothest, sweetest shave.

I would develop this format by using different objects in place of the pineapple:

Art Direction: Louise Marinoff